Privacy policy

Last updated: September 8, 2026

meriphora by NAVGRAPHY ("meriphora", "we", "us" or "our") operates this online store and website, including its content, features, products and related services (the "Services"). Our store is powered by Shopify. This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you visit or use the Services, make a purchase, submit a review, subscribe to marketing or otherwise communicate with us.

Please read this Privacy Policy carefully. If this Privacy Policy conflicts with our Terms of Service regarding the collection, use or disclosure of personal information, this Privacy Policy applies.

1. Who Is Responsible for Your Information?

meriphora by NAVGRAPHY is the controller responsible for the personal information described in this Privacy Policy.

meriphora by NAVGRAPHY
Neumattstrasse 11
5070 Frick
Switzerland
Email: support@meriphora.com

2. Personal Information We Collect

Depending on how you interact with the Services, where you live and what the law permits or requires, we may collect or process the following categories of personal information:

Contact information, such as your name, email address, telephone number, billing address and shipping address.
Account information, such as login details, account settings and preferences.
Order and transaction information, such as products viewed, added to your cart or purchased, order history, returns, refunds, delivery details and payment status.
Payment information. Payment details are generally collected and processed directly by Shopify and the relevant payment provider. We typically do not receive complete payment-card details.
Communications, including messages, customer-service enquiries and other information you provide when contacting us.
Marketing information, including newsletter subscriptions, marketing preferences and interactions with our messages or advertisements.
Reviews and user content, including ratings, review text, names or display names, images and other information you submit.
Device and network information, such as IP address, browser type, device type, operating system, language, approximate location and pseudonymous or unique identifiers.
Usage information, such as pages viewed, products viewed, referring pages, session information and interactions with store features, forms and review widgets.

3. How We Collect Personal Information

We collect personal information:

Directly from you, for example when you create an account, place an order, contact us, subscribe to marketing or submit a review.
Automatically, through the Services and through cookies, pixels, local storage, session storage and similar technologies.
From service providers, including Shopify, payment providers, delivery providers, analytics providers, marketing platforms and customer-service providers.
From partners and other third parties, where permitted by law.

4. How and Why We Use Personal Information

We may use personal information for the following purposes:

Providing the Services and fulfilling orders, including operating the store, processing payments, fulfilling and delivering orders, managing accounts, providing product reviews, handling returns and refunds, and providing customer support.
Personalising and improving the Services, including remembering preferences, displaying relevant products, evaluating website performance and improving the customer experience.
Marketing and advertising, including sending promotional communications where permitted and measuring or personalising advertising.
Security and fraud prevention, including authenticating accounts, detecting suspicious activity, protecting transactions and maintaining the security of the Services.
Communicating with you, including responding to enquiries and sending transactional information about orders, accounts, returns or deliveries.
Legal and business purposes, including complying with legal obligations, resolving disputes, enforcing our terms and protecting our rights or the rights of others.

5. Legal Bases for Processing

Where the GDPR, UK GDPR or similar laws apply, we rely on one or more of the following legal bases:

Performance of a contract, where processing is necessary to provide requested Services, process an order or take steps at your request before entering into a contract.
Consent, for example for optional analytics or marketing technologies and promotional communications where consent is required. You may withdraw consent at any time.
Legitimate interests, such as operating and improving our business, securing the Services, preventing fraud and providing effective customer support, provided those interests are not overridden by your rights.
Legal obligations, including tax, accounting, consumer-protection and regulatory requirements.

6. Cookies and Similar Technologies

We use cookies, pixels, software development kits, local storage, session storage and related technologies (collectively, "cookies and similar technologies") to operate and secure the Services, remember choices, display features such as product reviews and payment messaging, understand how the Services are used, and support marketing and advertising.

Essential technologies. Certain technologies are necessary for security, shopping-cart and checkout functionality, account access, region and currency settings, payment processing and recording privacy choices. Where permitted, these technologies operate without consent because the requested Services cannot function properly without them.

Optional technologies. Where required by applicable law, we seek consent before enabling optional analytics and marketing cookies. Certain review, form and payment components described below may process limited technical information or use browser storage before you make a choice in order to provide their functionality.

You can accept or decline optional technologies through our cookie banner. You can change or withdraw your choice at any time through the Cookie preferences link in the website footer. Withdrawing consent does not affect processing carried out before withdrawal.

Services Used on Our Store

Shopify and Shop Pay. Shopify hosts and operates our online store and provides security, account, cart, checkout, payment, analytics and marketing functionality. Essential Shopify technologies operate regardless of your optional cookie choice. Optional Shopify analytics and marketing technologies are controlled through your consent choice. Learn more in the Shopify Consumer Privacy Policy.
Pandectes. Pandectes provides our consent-management platform and records privacy choices so they can be applied across the store.
Klaviyo. Klaviyo provides product reviews, newsletter and promotional forms, email marketing and onsite functionality. Review and form components may load before you make a cookie choice so that reviews and forms can be displayed. In doing so, Klaviyo may process the page URL, browser and device information, IP-derived location and pseudonymous identifiers and may use local or session storage. Examples observed at the time of this policy include kl-uid, onsite_client_id, klaviyoOnsite and kl-bloom-local. Additional Klaviyo marketing and onsite tracking, including the __kla_id cookie, is enabled after consent where required. Learn more in the Klaviyo Privacy Notice.
Microsoft Clarity. We use Microsoft Clarity to understand website performance and how visitors interact with the store. Before analytics consent, Clarity may receive limited cookieless technical signals. Clarity cookies, including _clck and _clsk, are enabled after analytics consent where required. Learn more in the Microsoft Privacy Statement.
Klarna. Klarna provides payment options and payment messaging. Klarna may use technical browser storage and cookies needed to display or process its services. Learn more in Klarna's Privacy Notice.
Meta and TikTok. With marketing consent, we use Meta Pixel and TikTok Pixel to measure advertising performance, attribute conversions and provide more relevant advertising. These services may set identifiers such as _fbp, _ttp and ttcsid.
Trybe. With the applicable consent, Trybe supports our ambassador, creator and attribution activities and may use browser identifiers to attribute visits and conversions. Learn more in the Trybe Privacy Policy.

Managing and Retaining Cookies

Retention periods vary according to the technology and its purpose. Session storage is generally removed when you close your browser, while cookies and local storage may remain until they expire or are deleted. You can use our Cookie preferences control or your browser settings to review, refuse or delete cookies. Blocking essential technologies may prevent parts of the Services from functioning correctly.

7. How We Disclose Personal Information

We may disclose personal information where reasonably necessary for the purposes described above, including:

To Shopify and service providers that support hosting, payments, security, analytics, marketing, reviews, customer support, cloud storage, order fulfilment, shipping and delivery.
To advertising and marketing partners where you have provided consent or another lawful basis applies.
To providers or third parties you direct us to use, such as payment, social-login or delivery services.
To professional advisers, insurers, auditors and authorities where necessary to comply with law, protect rights, prevent fraud or respond to lawful requests.
In connection with a merger, financing, reorganisation, sale of assets, insolvency or similar business transaction.

We do not sell personal information for money. However, disclosures to advertising partners may be considered a "sale," "sharing" or targeted advertising under certain United States privacy laws. Where applicable, you can opt out through our data-sharing opt-out page or by using a recognised Global Privacy Control signal.

8. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through the Services is transmitted to Shopify and may also be processed in countries other than your country of residence. Shopify may process information as our service provider and, for certain enhanced or network features, for purposes described in its own privacy documentation.

For more information, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights through the Shopify Privacy Portal.

9. International Transfers

We and our service providers may transfer, store or process personal information outside your country of residence, including in Switzerland, the European Economic Area, the United Kingdom and the United States.

Where required, transfers from the European Economic Area, Switzerland or the United Kingdom are protected through recognised safeguards, such as adequacy decisions, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum or other legally recognised transfer mechanisms.

10. Security and Retention

We use reasonable technical and organisational measures designed to protect personal information. However, no security measure or method of transmission is completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining accounts, completing transactions, meeting tax and accounting requirements, resolving disputes and enforcing agreements. Retention periods depend on the nature of the information, the purpose of processing and applicable legal requirements.

11. Your Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of personal information.
Request restriction of, or object to, certain processing.
Receive certain personal information in a portable format.
Withdraw consent at any time where processing is based on consent.
Opt out of marketing communications by using the unsubscribe link in our emails.
Opt out of the sale, sharing or use of personal information for targeted advertising where applicable.

You may exercise your rights by contacting us at support@meriphora.com, through controls provided on the Services, or through our data-sharing opt-out page where applicable. We may need to verify your identity before completing a request. You may also appoint an authorised representative where permitted by law. We will not discriminate against you for exercising a privacy right.

Promotional emails can be stopped at any time using the unsubscribe link in the message. Even if you unsubscribe from marketing, we may continue to send necessary transactional messages, such as order, account or delivery information.

12. Children's Information

The Services are not directed to children, and we do not knowingly collect personal information from children under the age at which they may lawfully provide their own consent in the relevant jurisdiction. If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.

13. Third-Party Websites and Services

The Services may contain links to websites or services operated by third parties. We do not control and are not responsible for their privacy, security or content. Please review the privacy notices of third-party services before providing information to them.

14. Complaints

If you have a concern about how we process personal information, please contact us first at support@meriphora.com.

You may also have the right to complain to your local data-protection authority. In Switzerland, the competent federal authority is the Federal Data Protection and Information Commissioner (FDPIC). For the European Economic Area, a list of supervisory authorities is available through the European Data Protection Board.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technologies, Services or legal obligations. We will publish the revised version on this page, update the date above and provide any additional notice required by law.